I was intrigued by their catchy copywriting. It was written as the thumbnail of this video on a conference called Future Festival. A 3 minute watch, might be worth a look.
Apart from that, their website is also interesting. They crowdsource their intelligence, "Trend Hunter has developed an unrivaled methodology for unlocking
crowdsourced insight. Unlike trend reports created by individuals and
small teams, we crowd source thousands of ideas from the Trend Hunter
community, then, we crowd filter using our audience, a virtual focus
group that has included more than 100,000,000 people. Think of it as 'Moneyball for Consumer Insight.' "
A well 33 minute-long speech by their Founder on Youtube, has been watched by almost 5 million users. So, I guess there's something about them. If you haven't known about this already.
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